Prioritee Brazilian Straight Texture is absolutely GORGEOUS. If you love sexy sleek and natural looking hair then this Is the texture for you. Most women love to wear their hair straight because it is low maintenance; just brush and go. Once it is silked out with flatirons you do not have to re-apply heat for at least another 3-5 days. This texture holds curls for at least 4 days. It can be dyed or bleached numerous of times and it doesn't change the texture That is probably why is it our best seller!